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Vehicle Refinishing Solutions |
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80’ Spray Booth Servicing the Beverage Industry
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American Body knows how your beverage delivery vehicles need to represent your brand. Recently, 3M, a St. Paul, MN-based supplier of vinyl film to the fleet graphics industry, measured the advertising effectiveness of fleet graphics for Cadbury-Schweppes Co. by utilizing GPS units to track 10 trucks moving through two major metropolitan areas. The study, which ran for three months, involved the correlation of truck routes against zip codes and demographic data, to deliver the most accurate measurements of message effectiveness.
The study found that fleet graphics generate a huge number of viewings. In the case of the Cadbury-Schweppes study, it was discovered that each truck averaged a six million prime daily effective circulation. According to the American Trucking Association, a single intra-city truck with graphics on it is able to generate up to 16 million "visual impressions" per year.
Our facilities in Chicago and Kansas City can assist you with all aspects of your re-imaging project.
- 80’ Computer Balanced Spray Booth
- Sandblasting and Paint Preparation
- Custom Paint Mixing
- Custom Paint Layouts
- Graphic Design and Application
- We use only the highest quality finishes from Sherwin-Williams™
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